Web Graphic Design & Management
Information Page
2009
New Technology and Business:
New Technology is making a major impact on business more now than ever. The correlation to the e-conomy has consumers shopping around and comparing prices.
The new E*Businesses such as: Amazon, E bay, E*Trade and Google, are examples of how Companies are changing their Marketing Strategies and Developing with the newer "Social Media's' " rather than fighting them.
These Popular Web sites are a small part of what is called the E*Commerce. ¹There was a survey done in 2006 showing that new technology was changing how the public shops. The survey statistics concluded that 63% of Canadians are internet users, 44% have broadband access at home, 81% of internet users shop online and 56% actually buy online, but only 38% of businesses have a Website address.
These numbers are increasing steadily as well.
The internet, as a new competitive place to market your business, has shown owners a high yield in their Return On Investments'.
Most consumers research purchases, find store locations and even comment on purchases through online web sites. Businesses can gain a competitive edge by exploiting their resources online. It broadens a businesses’ market from being local to World Wide.
Citing: ¹Laudon, K., Laudon, J., and Brabston, E., (2009) Business Information Systems: With an Introduction to Desktop Database Software
Previous notes in '2005' discussing E*Commerce
*Note since 2005 internet traffic has continued to rise gaining on the below statistics
In the last 3 years Intranet traffic has risen by 45% while continuing to gain exponentially towards consumer spending trends. 60% of people surveyed said they researched on the intranet before buying.
Between 1999 and 2002, sales over the Internet, with or without online payment, have more than tripled, rising from $4.2 billion to $13.3 billion. The proportion of large enterprises selling online has fallen since 2000, while the proportion of smaller firms has increased.
What is your personal belief about how your customers feel about dealing with a business with a temporary e-mail address?
A personal email address linked to a private domain authenticates an established business, unlike a fly by night hot-mail address that are becoming less and less popular.
In the last 3 years Intranet traffic has risen by 45% while continuing to gain exponentially towards consumer spending trends. 60% of people surveyed said they researched on the intranet before buying. Have you ever researched the intranet before purchasing?
Did you know that between 1999 and 2002, sales over the Internet, with or without online payment, have more than tripled, rising from $4.2 billion to $13.3 billion. The proportion of large enterprises selling online has fallen since 2000, while the proportion of smaller firms has steadily increased.
Do you feel you could have an advantage to be the site clients find when looking around for your type of business?
A well designed, easy to navigate site induces the public to browse while getting to know what your business is all about, the first step towards contact.
According to Stats Canada, Website implementation by businesses in 2005 are at:
85%
Businesses utilizing websites believed their greatest benefit is in allowing them to reach new clients
True, Most e-Commerce today is still done through business to business though with public internet traffic increasing exponentially web sites are fast becoming the best resource to introduce your business to potential clients.
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